About Us
Updated April 2026
By CleanAirAdviser Editorial Team
About CleanAirAdviser
CleanAirAdviser exists because most air purifier advice online is either written by people who spent three days with a unit, or generated by sites that rewrite manufacturer specs and call it a review.
We do something different — and we are honest about what that is.
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What CleanAirAdviser Is
CleanAirAdviser is a research-based air purifier review site. We do not currently own a physical testing lab or conduct in-house performance tests. What we do instead is aggregate and analyse the best independent data available:
- Independent lab test results from HouseFresh, AirPurifierFirst, TechGearLab, and RTINGS — organisations that buy their own units and test with calibrated equipment
- Real owner data at scale — Reddit r/AirPurifiers community analysis, plus verified purchase reviews from Amazon, Walmart, and Best Buy
- Scientific literature — peer-reviewed research on HEPA filtration, allergen reduction, and air quality, cited directly
- Content gap analysis — covering what competitors miss: durability warnings after 12–24 months, warranty traps, feline asthma risks, filter replacement realities in cat and smoking households
We believe that aggregating data from many independent sources — rather than relying on a single short-term test — gives readers a more complete and honest picture of how a purifier actually performs over time in a real home.
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Our Mission
The air purifier market is full of inflated claims, repackaged test data, and “reviews” written by people with no real ownership experience. People making buying decisions often have real health concerns — allergies, asthma, smoke exposure, pet dander. They deserve honest, accurate information.
Our mission is simple: give every reader the clearest, most accurate picture of which air purifier will actually help them — based on real independent evidence, not marketing copy.
That means:
- Telling you what a purifier cannot do as clearly as what it can
- Covering the durability and warranty issues other sites avoid because they are uncomfortable for affiliate revenue
- Being explicit about the difference between manufacturer claims and independently verified data
- Updating articles when new data changes our conclusions
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Why Don’t You Have Your Own Lab Yet?
Because CleanAirAdviser is an independent site built from scratch. Setting up even a basic particle testing environment — a PurpleAir Zen sensor, a calibrated decibel meter, an energy meter — costs approximately $600. For a site still building its audience and affiliate revenue, that is a meaningful investment.
We are working toward it. Every affiliate purchase through our links contributes to this goal. We track our progress and will publish a full lab setup article when we hit our first milestone — including before/after comparisons of our research-based scores vs our own measured data.
Until then, we are transparent about our methodology, rigorous about our sources, and honest about our limitations. We think that is more valuable than pretending to have resources we do not have.
→ Read our full How We Review methodology for complete details on our research process and scoring system.
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Affiliate Disclosure
CleanAirAdviser participates in the Amazon Associates Program and may earn commissions from purchases made through links on this site, at no extra cost to you. Every article carries a clear disclosure at the top.
Our affiliate relationships do not influence our recommendations. We cover negative findings, durability complaints, and warranty limitations for products that earn us commissions — because our readers’ trust is more valuable than any individual sale. If you see us recommending a product, it is because the evidence supports it, not because the commission is attractive.
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Get in Touch
Found a factual error? Have independent test data we should know about? Disagree with one of our conclusions? We want to hear from you.
Email: [email protected]
We read every message and update articles when readers provide credible corrections.